Industry Insights

  

Books & Articles

Most CEOs of public companies believe their company is undervalued and struggle with the issue of how to close the gap between the company’s value reflected in the stock market and its intrinsic value. Deborah Pawlowski, President and CEO of Kei Advisors, addresses Kei’s unique process for closing that value gap in Michel Robert’s latest book "Strategy Pure and Simple, How to Build Your Own Strategy and Achieve Competitive Supremacy."

In the book, Pawlowski identifies the specific steps required for a public company to understand better how it is perceived in the market and how that perception may differ from reality.

ORDER BOOK FROM | DPI Literature

When executives of Astronics Corp. were preparing to spin off a printing and packaging division in early 2003, they almost overlooked a key player -- the company’s biggest institutional investor, mutual fund giant Fidelity Investments.

Had Fidelity spurned the spin-off and sold its shares, it could have “devastated” the share prices of the tiny company (market capitalization: $55 million) and its spin-off, says Deborah K. Pawlowski, a veteran investor relations consultant who had just been brought on to help
in the process.

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READ FULL ARTICLE AT | KNOWLEDGE.WHARTON.EDU

IR firms proved their worth in a recent study by Gregory Miller of Harvard Business School and Brian Bushee of The Wharton School. For a small- or microcap company that craves more attention, an outside IR firm can perform two valuable tasks: help craft a persuasive story about the company and then find the right audience for it. "You have to understand what kind of an investment you are in the eyes of an institutional investor," says Deborah Pawlowski, chief executive of Kei Advisors, a Buffalo-based IR firm. "You need to know what your key characteristics are so you can identify the kind of investor that wants what you are."

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READ FULL ARTICLE AT | CFO.COM